BRIAN CURRIN

Online marketing for South African music, tourism, fashion and so much more ...

My name is Brian Currin and I live in Cape Town, South Africa. I am a self-employed, working-from-home online marketing specialist and music researcher. Proud father of two online enthusiasts.

“Online Marketing is about doing more of the right things, more often” — Brian Currin

10 Questions To Ask Yourself About Online Marketing

This section of my online presence is for general online marketing. If you are a musician, then please visit the Online Music Marketing section.

Do you have a web standards compliant and search engine optimized website with analytics?
Does your website have a "call to action"?
Do you Twitter?
Do you have a Blog that is separate from your website?
Do your Twitter and Blog feeds automatically appear on your website?
Do you use online photo galleries, like Flickr, Picasa or MySpace?
Do you have a Facebook profile, which gets updated by your Tweets and Blog posts?
Do you have a YouTube profile?
Are you collecting email addresses from your clients?
Are you embracing all of the above on a regular and consistent basis?

If you answered “no” to any one of these questions, then please contact me to find out how I can help you.

Twitter updates

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Online Marketing and Brand Building

Online marketing and brand building is about three things. Your potential clients need to: Find You, Trust You, Engage You. Anything else is gravy.

Find You
- Your website needs to be web standards compliant and search engine optimized
- Your complete web presence needs to embrace Blogging, Facebook, MySpace, Twitter, YouTube and the other places where your potential clients spend their time online.
Trust You
- Your web presence needs to be updated often.
- Original fresh content, feedback, rave reviews and news all help build trust in your products and services.
Engage You
- Your contact details need to be highly visible and on every page.
- Your clients need to be able to contact you and interact with you.
- Personalized newsletters to your mailing list are a great way to let your clients know what is happening.

There are four aspects to Online Marketing:

Search Marketing - when people look for you they need to find you
Content Marketing - Placing adverts on websites that relate to your business
Direct Marketing - keeping in contact with your clients via email and newsletters
Social Media Marketing - Blogs, Twitter, Facebook, MySpace, YouTube and others, should all be utilized for maximum exposure.

I have been web surfing since 1997 and back in those days there was no Google, Wikipedia, YouTube, MySpace, Facebook or Broadband. It seems unbelievable to me now that there was even life before the Internet, as computers and the Net are such an integral part of my life, both for income generation and for relaxation. -- Brian Currin

Online marketing for South African music, tourism, fashion and so much more ...

10 Questions To Ask Yourself About Online Marketing

Twitter updates

Blog Updates

Online Marketing and Brand Building

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